How to Scale Your Brand on Amazon

Launching your brand on Amazon is only the beginning. Once your product starts generating consistent sales then the real challenge for you is scaling your brand and expanding your reach while maintaining the profitability and building a sustainable brand presence. Scaling your brand is not just about spending more on your PPC ads, it is about creating a system that fuels both short-term sales and long-term growth.

In this blog, we’ll explore strategies to scale your brand effectively on Amazon 

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Now we have completely discussed the Amazon PPC Strategy for the Scaling Phase of your brand and if you want to learn about it then check out our latest blog on Amazon PPC Strategy for Scaling Phase of Your Brand

There are many other things you must focus on in the scaling phase, including:

• External Traffic Sources for Your Product
• Contribution of External Traffic in Boosting Ranks
• The Power of TikTok Shop
• Custom Website Setup for Your Brand
• New Variation/Product Launches

Once you are at that stage of your brand when you are not struggling for sales and profits too much, then you focus on gradually scaling your brand and increasing your roots to capture as much audience as possible. Your brand name will start to be recognized as a strong name when other brands think to give competition.

So if you want to learn about the PPC Strategy for scaling your brand on Amazon, then you can check our latest in-detailed blog on Amazon PPC Strategy for the Scaling Phase of your Brand.

Want to scale your Amazon brand beyond just ads? Discover proven strategies that drive long-term growth and brand visibility — book your free consultation with our experts today

External Traffic Sources for Your Product

So once you set up your PPC Campaigns according to a perfect strategy then you should start focusing on attracting External Traffic (Non-Amazon Traffic) to your Amazon listing to increase sales. There will be two benefits of doing this: the first is that your brand starts to be recognized outside Amazon also and this is also one of the main focuses for every brand to always build their presence in other marketplaces and also sell their product directly through their website and increase their brand presence so that their customers start trusting them. The second benefit is that what most people don’t know about is External Traffic not just increases the sales of their brand on Amazon but also Amazon prioritizes listings that attract external traffic and gives a boost to the ranks of that listing on the indexed keywords.

Contribution of External Traffic in Boosting Ranks

Some sellers mistakenly believe that external traffic doesn’t impact ranking. However, under Amazon’s A10 algorithm, external traffic also contributes positively to your overall ranking performance. All the external traffic that comes from either influencer marketing, Google Ads, or any other source ultimately generates revenue not just for us but also for Amazon, as Amazon charges fees for every sale that happens on its platform. Due to the increase in revenue, Amazon will boost the ranks of the keywords that are indexed with our listing.

Looking to build a stronger brand presence both on and off Amazon? Our team can help you create a traffic strategy that boosts rankings and revenue — schedule your free consultation now.

External Traffic Sources

External Traffic sources can be of different types like

1. Social Media Platforms

Social media is one of the strongest drivers of traffic because it allows you to reach highly engaged audiences.

• TikTok – Short-form viral videos showcasing your product.
• Instagram – Influencers, Reels, and story swipe-ups.
• Facebook – Niche groups, pages, and paid ads.
• Pinterest – Great for lifestyle products (home décor, fashion, DIY, etc.).
• YouTube – Product reviews, unboxings, tutorials.

2. Influencer Marketing

Partnering with influencers can help you get social proof + traffic at the same time.

• Amazon Influencer Program (directly tied to Amazon).
• Micro-influencers with smaller but engaged audiences.
• TikTok + Instagram collaborations.

3. Google Traffic

Google is a high-intent external traffic source that can drive long-term results.

• Google Search Ads for keywords related to your product.
• Google Shopping Ads with your product feed.
• SEO-optimized blog posts that link to your Amazon listing.

4. Email Marketing

Email marketing is also one of the most underlooked factors that most sellers don’t consider as important, but the reality is that you can do many kinds of promotion through email marketing. You might have wondered how you can collect emails of your customers without violating Amazon’s policies, so here comes Amazon Product Inserts.

Amazon Product Insert Cards

Amazon Product Insert Cards are printed materials placed inside product packaging to create a personal connection between sellers and buyers. They can be simple thank-you notes, instruction guides, warranty details, or even booklets with promotions.

The main goal is to enhance the customer experience and strengthen brand loyalty. Inserts can be used to:

• Thank customers and make a good first impression.
• Provide instructions or warranty information.
• Promote related products or seasonal campaigns.
• Share discount codes for repeat purchases.
• Encourage social media followers or email sign-ups via QR codes.

When used strategically, product inserts help build long-term brand assets, loyalty, and repeat sales but they must always comply with Amazon’s policies.

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Using QR Codes for Customer Retargeting

One of the most effective strategies for Product Insert Cards is using QR codes to redirect customers to a custom landing page. This allows you to:

• Pixelate your customers for future retargeting.
• Capture customer emails using tools like Typeform, Single Page Webflow website, or Shopify just to get the basic details of the customer by providing them a form to be fulfilled in order to get gifts or the discount codes for the future sales, also getting their feedback on their current purchase from our Brand.

Methods to Collect Emails

Step 1: Customer Lands on the Page

Create a custom designed page with a clear message on which a customer lands after scanning the QR code such as:
"Thank you for your purchase! Claim your exclusive reward below."

Step 2: Provide a Reward

Once customers are on the landing page, encourage them to share their emails so that we can reach them or send them an email for a special offer, discount, or to claim their rewards.

There are also few other options like Content Marketing & Blogging, Affiliate Marketing and Podcast Marketing etc. You can always try want working and what’s not and then filter out the best performers

One of the best strategies is to use Amazon Attribution + Brand Referral Bonus to track which external traffic converts best. Amazon even gives a percentage rebate on sales from external sources.

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Let’s discuss a little bit about what is Amazon Attribution;

Amazon Attribution

What is Amazon Attribution and Why Does It Matter?

Amazon Attribution is a free advertising and analytics tool that allows brand-registered sellers to track how their off-Amazon marketing efforts like Google Ads, Facebook campaigns, Instagram posts, YouTube videos, or even the performance of email marketing campaigns directly impact your sales and customer behavior on Amazon. By assigning unique tracking tags (called attribution tags) to each external link, sellers can measure performance metrics like clicks, detail page views, add-to-carts, and purchases.

Why does it matter? Because it gives sellers full visibility into what’s working outside Amazon. Without it there is no straight and simple way to see and track which channel ads are performing poor and which are performing best. With Amazon Attribution, you gain data-driven insight that helps you optimize your campaigns and drive more conversions and rankings on Amazon.

Who Can Use Amazon Attribution?

Amazon Attribution is available to brand-registered sellers, vendors, and agencies who sell products on Amazon and want to better understand the impact of their off-Amazon marketing efforts. To access it, your brand must be enrolled in Amazon Brand Registry, which verifies that you own and manage the brand you’re advertising. Once enrolled, you’ll be able to create attribution tags by creating a campaign in Amazon Attribution for external channels like social media ads, Google search, influencer marketing, blog content, or email campaigns.

The Power of TikTok Shop

Now let’s discuss the power of TikTok Shop, its growing influence, and most importantly, the spillover effect of TikTok sales on Amazon.

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TikTok Shop is one of the rapidly growing marketplaces right now and it is also a very great opportunity for Amazon Sellers. The best part is you can directly connect your Amazon Account with your TikTok Shop account and then Amazon will manage the fulfillment for your orders and only charge a fulfillment fee, not any other Amazon Fee.

TikTok Shop has a very large audience and if your product has some unique factor or a prominent problem-solving ability and you collaborate with the right influencer that can engage such an audience which is already interested in your niche-related product, and then you have made a perfect video of your brand, there is no way that you can’t scale your brand on TikTok Shop unless you are short with the inventory.

And once you collaborate with 5–10 right influencers and they are frequently creating engaging content for your brand product, then your product starts getting a strong presence on TikTok Shop and you also get a good volume of sales through your TikTok Shop account. Then you start noticing its spillover effect on your Amazon Sales also. This is because once customers start learning about your brand then some or most of them also search it on Amazon to identify its credibility, and almost all online shoppers trust Amazon the most. So when they search about your product, your sales and your branded search volume also definitely increase.

So we always encourage our clients who have their accounts in a strong position to try out TikTok Shop also if you want to learn in detail about 

• What is a TikTok Shop?
• Why Go Viral via TikTok Shop?
• Amazon + TikTok Shop: A Deadly Combination
• Step 1: Select a Product Having Viral Potential
• Step 2: Create a TikTok Shop Seller Account
• Step 3: Optimize Your Product Listings for TikTok Shop
• Step 4: Build a Viral Content Strategy
• Step 5: How to Find and Select the Right TikTok Creators and Influencers
• Step 6: Do You Need to Use TikTok Ads for Massive Reach?
• Step 7: How to Connect TikTok Shop with Amazon Store
• Step 8: Sync Listings of TikTok Shop with Amazon FBA Through AfterShip
• Step 9: The Effect on Your Amazon Sales Due to the Virality of the Product
• Step 10 : Understand and Track the Concept of Asset Building for Your Brand

Then you must can check out our latest blog on How to make your product Viral Via TikTok Shop

Custom Website Setup for Your Brand

Well, it’s necessary to have your own custom website for your brand. If you still don’t have one, then design a website for your brand now as it helps customers trust your brand more. On a large scale, you might gradually shift your sales volume towards your custom site and once your customers start repeatedly buying your products, then they may start buying from your own custom site. This increases your profitability as you don’t have to pay any Amazon charges or fees.

New Variation/Product Launches

One of the best moves of every brand after successfully scaling their current product lines is to launch either a totally new product or to launch a new variation of their hot-selling product. When your brand is in a prominent position and you add a new variation or a product line then it is not as hard to scale it as compared to your first launch on Amazon. This time you already have a strong audience base and you can easily sell your new product by either bundling it with a hot-selling item or any other effective strategy.

You can also do email marketing by sending initial discount coupons to the people who already purchased and trust your product, and you might have their emails which you have collected by strategically using product inserts.

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Final Thoughts

Scaling on Amazon isn't only about PPC ads. It's about creating an ecosystem that includes outside traffic, influencer marketing, TikTok Shop, custom websites, and new product launches. These scaling activities help you reach more people, move up in the rankings, and establish a brand that lasts even outside of Amazon once your foundation is strong

Ready to unlock the full potential of your Amazon PPC campaigns? Let us design a tailored scaling strategy that drives higher rankings, unstoppable revenue growth, and a dominant brand presence. Book your free consultation with our experts today and start scaling smarter!

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